Running a great blog means caring about more than just useful articles creation. A blog needs to be SEO optimized, eye-catching on different social media platforms and convenient for the reader in terms of navigation.
For Blogger users, there are multiple techniques for both technical SEO optimization and content creation. However, two major and highly-efficient strategies are optimizing the code in a page’s head section and using the related posts section to keep a visitor interested on the page longer.
Optimize Blogger Head Section
The <head> area of a website has information that helps the browser and the search engine to understand the page. Even though users normally will not see the information on their own, there are ways how it can affect the page and its interpretation.
One of the aspects that should be considered is meta tags. In accordance with the goal of the website, a Blogger template will have some information about the page title, description, URL, responsive viewport settings, and social media.
Even though Blogger has a set of pre-defined head information, website owners can customize the information if needed. For a practical explanation, this guide on adding custom head content and meta tags in Blogger covers several useful tags, including canonical, Open Graph and Twitter Card metadata.
Why Meta Tags Matter
Metadata can help improve presentation in search engine listings as well as URLs shared via social media sites.
This can include things like the use of good title and description metadata that will assist in conveying the purpose of the article to visitors. Open Graph Metadata can assist in controlling such elements as the title, description, URL, and images that will be used for sharing in social media sites.
Make It Easier for Visitors to Discover More Content
Page optimization is not everything when it comes to blog optimization. In addition, bloggers need to ensure that once the person gets to blog post, they are able to find other related posts without much hassle.
One of the easiest ways to do that is by creating a “related posts” section. By doing so, there will be no need for visitors to go back to the home page and look through all the categories.
Use Labels to Create Relevant Connections
Labels help bloggers to classify blogs according to their themes. The labels can also serve as a way of categorizing articles.
In a technology blog, there can be labels such as HTML, JavaScript, SEO, Blogger, and Web Development. When a reader views an article on Blogger customization, similar articles labeled with relevant labels can be displayed as recommended readings.
One of the ways that can be used in implementing labels is where articles related to the labels of the current articles are retrieved and displayed along with thumbnails.
For developers interested in implementing this functionality, this tutorial on showing related posts in Blogger demonstrates an approach using JavaScript and Blogger JSON feeds.
Create a Better Overall Blogger Experience
Search engine optimization and content discovery internally should not be seen as entirely separate processes. Together, they are used to improve the site.
Metadata is useful in providing data about specific pages to search engines, browsers, and social networks. Internal suggestions, on the other hand, are used to help visitors find more content that is already there.
It is for this reason that any successful Blogger strategy should consider both elements.
Additional Web Development Resources
For additional web development tutorials and technical articles, CodeStacked.Info provides resources covering topics such as Blogger customization, PHP, Laravel, WordPress and other web technologies. These resources can be useful to move beyond basic Blogger settings and explore more advanced ways of managing a website.
Seeing things demonstrated can also make for a good teaching method instead of having to read about everything all the time. The CodeStacked.Info's PHP Demos provide another way to explore practical implementations and understand how particular web-development techniques work in practice.
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